Determining a Target Market's Present Level of Awareness,knowledge and Liking

question 33

Multiple Choice

Determining a target market's present level of awareness,knowledge and liking towards a product often requires _____ measures.

• A)benchmark
• B)sales interval
• C)qualitative awareness
• D)quantitative awareness
• E)reach and frequency

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Definitions:

U.S. Poverty Line

A measure used by the federal government to define the threshold below which individuals or families are considered to be living in poverty, based on income.

Western Capitalism

A socio-economic system characterized by private or corporate ownership of capital goods, investments determined by private decision, and prices, production, and the distribution of goods determined primarily by competition in a free market.

Natural Resources

Materials and components found in nature that can be used for economic gain or necessary for life, such as water, timber, and minerals.

Powerful Nations

Countries that possess significant political, economic, and military influence on a global scale.