Before Setting Objectives for Advertising and Promotion, an Organization Should

question 58

Multiple Choice

Before setting objectives for advertising and promotion, an organization should:

• A)conduct a situation analysis to identify marketing and promotional issues facing the firm.
• B)develop its media plan and allocate the budget to each media.
• C)evaluate the effectiveness of the advertising and promotional strategies.
• D)conduct test marketing to check the effectiveness of the marketing strategies developed for the current products and services.
• E)set its advertising and promotional budgets.

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Definitions:

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The group of senior officials appointed by the head of government who are responsible for directing government policy and decision-making.

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High-quality porcelain or ceramic ware, often delicately designed and used for special occasions.

Essential Terms

Necessary and fundamental components of a contract which define the parties' basic obligations and are crucial for the contract's validity.