When Developing a Communications Plan,the Process Should Begin With

question 32

Multiple Choice

When developing a communications plan,the process should begin with:

• A)determining who will be the source of the communications.
• B)the identification and analysis of receivers in the target audience.
• C)deciding what feedback level is acceptable.
• D)determining what media to use.
• E)ascertaining the type of feedback that will be accepted.

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Definitions:

Budgeted Cash Disbursements

An estimate of all cash payments that a business plans to make over a specific period, including expenses, purchases, and investments.

Merchandise Purchases

The buying of goods for resale, specifically those goods bought by a retailer to be sold to customers.

Operating Expenses

Ongoing costs for running a product, business, or system that do not include cost of goods sold but can include items like salaries and utilities.

Direct Materials Purchases Budget

A financial plan estimating the raw materials a company needs to purchase to meet its production goals.