DAGMAR MOD II Was Developed to Alleviate Problems With

question 73

Multiple Choice

DAGMAR MOD II was developed to alleviate problems with:

• A)the response hierarchy used in the original DAGMAR model.
• B)the costs of using DAGMAR.
• C)the fact that DAGMAR ignores sales results.
• D)setting benchmark measures.
• E)creating measurable communications objectives.

---

Definitions:

Doctrine of Necessaries

Legal principle holding a spouse responsible for providing the necessary expenses of the family, like food, shelter, and medical care.

Disaffirm

The legal act of rejecting or voiding a contract or agreement, especially by a party who was not at full capacity when the agreement was made.

Property

Refers to legally recognized ownership of resources such as land, buildings, goods, or intellectual property.

Understand

The ability to grasp the meaning, significance, or nature of something.