Which of the Following Response Hierarchy Models Depicts Consumers Going

question 33

Multiple Choice

Which of the following response hierarchy models depicts consumers going through the stages of awareness,interest,evaluation,trial,and adoption?

• A)The AIDA model
• B)The hierarchy of effects model
• C)The innovation adoption model
• D)The information processing model
• E)The integrated information response model

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Definitions:

Cash Budget

An estimate of cash inflows and outflows over a specific period, used to manage and plan for cash needs.

Minimum Cash Balance

The lowest amount of cash that a company aims to maintain in its accounts to adequately meet its operational and financial obligations.

Borrowing

The act of obtaining funds from a lender under the agreement to pay back the principal amount along with interest or other charges.

Inventory Levels

The quantities of goods and materials a company holds for the purpose of resale or production at any given point in time.