When Can a High Credibility Source Be Less Effective Than

question 50

Multiple Choice

When can a high credibility source be less effective than a moderately credible source?

• A)When a receiver has an unfavorable initial attitude or position on the issue.
• B)When a receiver has a favorable initial attitude or position on the issue.
• C)When the source is arguing for a position that is not in line with his or her own best interest.
• D)When the high credibility source is a celebrity.
• E)High credibility sources are always more effective than low credibility sources.

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Definitions:

Expressed

Clearly stated or demonstrated; made explicitly known.

Asserted

Stated or expressed positively and often forcefully or aggressively.

Assert Proposition

To claim that a certain proposition, a statement that can be true or false, is true.

Hypothetical-deductive Reasoning

A cognitive process, identified by Piaget, involving the ability to formulate hypotheses and systematically deduce the most logical consequences to solve a problem.