According to the Foote Cone & Belding (FCB)planning Model,the _____

question 11

Multiple Choice

According to the Foote Cone & Belding (FCB) planning model,the _____ strategy is for highly involving products where rational thinking and economic considerations prevail.

• A)habitual
• B)informative
• C)affective
• D)satisfaction
• E)dissonance reduction

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Definitions:

Biological Factors

Components and influences stemming from the biological level, such as genetics, neurochemical imbalances, and brain structure, affecting an individual's health and behavior.

Social Factors

External societal influences that affect an individual's behavior, attitudes, and life chances.

Incentive

A factor, often a reward or punishment, that motivates behavior or increases the likelihood of a certain response.

Biological Needs

Biological needs are the essential requirements that organisms must meet to maintain life, such as food, water, air, and shelter.