Which of the Following Statements Is True About Effective Communication

question 56

Multiple Choice

Which of the following statements is true about effective communication?

• A)Advertising is an effective way of communication because marketers are able to tell consumers how to interpret their messages.
• B)For effective communication,marketers must understand the meanings that consumers attach to words and symbols and how these words and symbols are interpreted.
• C)Effective integrated marketing communications is usually nonpersonal in nature.
• D)Effective communication is unaffected by the reception environment.
• E)Whether an ad is in black-and-white or in full-color has no impact on how effectively the message is communicated.

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Definitions:

Historical Rate of Exchange

The exchange rate that was in effect at the time of a past transaction.

Foreign Currency Units

Units of currency used in a country other than one's own, representing money from foreign nations.

Noncurrent Liability

Long-term financial obligations listed on a company’s balance sheet that are not due within the next 12 months.

Long-Term Obligation

A liability or debt expected to be paid or settled over a period longer than one fiscal year.