Which of the Following Statements About Network Advertising Is True

question 70

Multiple Choice

Which of the following statements about network advertising is true?

• A)Using network advertising significantly complicates the purchase of television media time for national advertisers.
• B)Network advertising is cheaper and more selective than local advertising.
• C)The high cost of network time can be a drawback to advertisers with limited media budgets.
• D)National advertisers have to negotiate with both the network and local affiliates when they want to make a media buy.
• E)Network advertising is less effective than spot advertising for mass consumption products.

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Definitions:

Balanced Dialogue

Balanced dialogue refers to a conversation or communication where both parties actively listen and participate equally, promoting understanding and collaboration.

Maximize Profits

The process or strategy aimed at increasing a company's earnings to the highest possible level.

Assumptive Close

A selling strategy where the salesperson proceeds as if the customer has made the decision to buy, concluding the transaction under this presumption.

Continuous-yes

A sales technique designed to get the customer to agree to smaller points or decisions continuously, leading to a higher likelihood of agreeing to the final ask.