Marketers Trying to Sell _____ Will Find the Use of a Catchy

question 59

Multiple Choice

Marketers trying to sell _____ will find the use of a catchy jingle or ad slogan to be most effective.

• A)products characterized by a low-involvement response hierarchy
• B)products characterized by high-involvement response hierarchy
• C)consumer durables that require detailed information
• D)services where differentiation is important
• E)products in the business-to-business market

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Definitions:

Full-Time

A term referring to employment in which an individual works the maximum number of hours defined by their employer, typically 40 or more hours per week.

Online Courses

Are educational programs or classes available through the internet, allowing students to learn at their own pace without attending a traditional classroom.

Psychographics

Involves the study of consumer behaviors, lifestyles, interests, and attitudes to understand and segment markets more effectively.

Demographics

Statistical data relating to the population and particular groups within it, often used to identify consumer markets.