_____ Thoughts Include Reactions to Ad Factors Such as the Creativity

question 53

Multiple Choice

_____ thoughts include reactions to ad factors such as the creativity of the ad,the quality of the visual effects,colors,and voice tones.

• A)Product/message
• B)Source-oriented
• C)Ad execution-related
• D)Brand attitudes
• E)Purchase intention

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Definitions:

Crowding-Out Effect

A situation where increased government spending leads to reduced investment in the private sector, typically because of higher interest rates or the use of available financial resources.

Keynesians

Economists who follow the theories of John Maynard Keynes, emphasizing the role of government intervention and fiscal policy in managing economic cycles.

Monetarists

Economists who suggest that fluctuations in the money supply are key in affecting national output in the short term and in determining the price level over an extended term.

Crowding-Out Effect

The phenomenon where increased government spending leads to a reduction in private sector spending and investment due to higher interest rates or other factors.