The _____ Is a Model That Addresses the Differences in the Ways

question 41

Multiple Choice

The _____ is a model that addresses the differences in the ways consumers respond to persuasive messages.

• A)elaboration likelihood model
• B)5-W's model of communication
• C)AIDA model
• D)information processing model
• E)cognitive response model

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Definitions:

Id Impulses

Primitive instincts and drives present from birth, according to Freudian theory, that operate at the unconscious level.

Superego

In psychoanalytic theory, the part of the personality that represents internalized ideals, ethics, and provides standards for judgment.

Ego Function

Psychological processes associated with the self that are responsible for perception, judgment, tolerance of ambiguity, and reality testing.

Defense Mechanism

Psychological strategies used unconsciously by individuals to protect themselves from anxiety and to cope with reality.