The Print Ad for Chevy Ventura Vans Contains About Ten

question 35

Multiple Choice

The print ad for Chevy Ventura vans contains about ten times more copy than other ads in a recent issue of Better Homes & Gardens magazine.Which of the following theories states that this is an appropriate way to shape consumer behavior?

• A)Psychoanalytical theory
• B)Cognitive learning theory
• C)Reinforcement theory
• D)Affective modeling
• E)Operant conditioning

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Definitions:

Federal Reserve

The central banking system of the United States, responsible for monetary policy, regulating banks, maintaining financial stability, and providing banking services to governmental institutions.

Stock Index

An indicator used to measure and report value changes in a selection of stocks, which represents a specific segment of the stock market.

Risk-Free Rate

The expected yield from an investment that carries no risk, commonly exemplified by state bonds.

Dividend

A portion of a company's earnings distributed to its shareholders, typically in the form of cash or additional shares.