_____ Is Likely to Occur When a Point-Of-Purchase Display for a New

question 68

Multiple Choice

_____ is likely to occur when a point-of-purchase display for a new type of dental adhesive is teamed with a life-size portrait of Clint Eastwood,a man many people who are over 50 admire and want to emulate.

• A)Classical conditioning
• B)Psychological conditioning
• C)Affective modeling
• D)Reversal design
• E)Cognitive conditioning

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Definitions:

Pygmalion Effect

The phenomenon where higher expectations lead to an increase in performance; a form of self-fulfilling prophecy.

Self-fulfilling Prophecy

A belief or expectation that influences one's behavior in a way that causes the belief to become true.

Selective Perception

The process by which individuals perceive what they want to in media messages while ignoring opposing viewpoints.

Response Characteristic

A term often related to how individuals react to certain stimuli, highlighting the specific ways in which responses are manifested.