When Sunkist Introduced Almond Accents,a Topping for Everything from Salads

question 82

Multiple Choice

When Sunkist introduced Almond Accents,a topping for everything from salads to casseroles,the promotional program for the introduction process included a 75-cents-off coupon on one 6 ounce bag and a $1.25-cents off coupon for two 6-ounce bags.In addition,consumers were asked to enter an original recipe using Almond Accents in a contest in which the first prize was a trip for two to the Culinary Institute of America.The use of these promotional tools is a good example of the application of:

• A)reinforcement theory.
• B)shaping procedures.
• C)cognitive learning theory.
• D)intermittent reinforcement.
• E)attitude modification theory.

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Definitions:

Payroll

The total amount of wages, salaries, and other compensation that a company owes to its employees for a set period.

Treasurer's Department

A division within an organization responsible for managing the institution's cash, investments, and financing activities.

FICA Tax

Federal Insurance Contributions Act tax, which funds Social Security and Medicare, charged to both employers and employees.

Federal Unemployment Tax

A tax paid by employers to fund the government's unemployment benefits.