As You Are Watching Television,have You Ever Seen the Same

question 81

Multiple Choice

As you are watching television,have you ever seen the same commercial repeated numerous times over a period of days? The best explanation for the repetitive ads is the advertisers' desire to create:

• A)selective attention.
• B)selective exposure.
• C)selective comprehension.
• D)selective retention.
• E)subliminal perception.

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Definitions:

Hits

In digital marketing, refers to the total number of requests made to a server for files, often used to measure website traffic but not indicative of unique visitor numbers.

Website Traffic

The amount of data sent and received by visitors to a website, often used as a measure of the site's popularity and effectiveness in engaging an audience.

Total Requests

The cumulative number of queries or petitions made over a certain period or within a given system.

Conversion Rate

The percentage of visitors to a website who take a desired action, such as making a purchase, signing up for a service, or filling out a form, indicative of the site's effectiveness in converting prospects into customers.