Presenting the Strongest Arguments at the Beginning of the Commercial

question 25

Multiple Choice

Presenting the strongest arguments at the beginning of the commercial message assumes that a _____ is operating.

• A)primacy effect
• B)recency effect
• C)sleeper effect
• D)credibility effect
• E)compliance hierarchy

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Definitions:

Invitee

A person coming on a property for a business purpose.

Trespasser

A trespasser is someone who enters or remains on property without the permission of the owner or lawful authority.

Reasonable Person Test

A legal standard used to determine whether an individual's actions were reasonable under particular circumstances.

Negligent Driving

The act of operating a vehicle in a careless or unsafe manner, resulting in potential harm to others.