A Marketer Should Present the Strong Points at the Beginning

question 51

Multiple Choice

A marketer should present the strong points at the beginning of an advertisement only when:

• A)the target audience supports and can connect well with the communicators' position and the message.
• B)the target audience is not interested in the topic.
• C)the target audience is interested in the topic.
• D)the target audience has used the product and has favorable image of the product.
• E)immediate action is an objective.

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Definitions:

Informational Influence

A social influence process where an individual conforms to the opinions or behaviors of a group, believing the group has more accurate information.

Persuasive Arguments

Statements or reasons given with the aim of influencing the beliefs or actions of others through logic and reasoning.

Group Polarization

The tendency for a group to make decisions that are more extreme than the initial inclination of its members.

Group Polarization

The tendency for a group to make decisions that are more extreme than the initial inclination of its members, often observed after group discussions.