Advertising Appeals That Express or Imply Some Type of Physical

question 49

Multiple Choice

Advertising appeals that express or imply some type of physical or emotional danger and try to arouse consumers to take steps to remove the threat are known as _____ appeals.

• A)comparative
• B)irrational
• C)humor
• D)fear
• E)nonverbal

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Definitions:

Mean

A statistical measure that represents the average value of a set of numbers.

Commingled Funds

Investment funds that pool assets from multiple investors, allowing for diversified investments managed by a professional manager.

Individual Investors

Private investors who buy and sell securities for their personal account, and not for another company or organization.

Separate Basis

In tax accounting, the calculation of gain or loss on each asset individually rather than on a combined basis.