A Marketer May Not Want to Put Weak Arguments at the Beginning

question 60

Multiple Choice

A marketer may not want to put weak arguments at the beginning of an advertising message because this action may:

• A)reduce the level of counterargument.
• B)increase retention of the message.
• C)lead to a high level of counterargument.
• D)increase the level of interest in the message.
• E)deter recipients from drawing their own conclusions.

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Definitions:

Carbon-Carbon Double Bond

A chemical bond between two carbon atoms involving four bonding electrons, the basis of alkenes' structure and reactivity.

Geometry

The branch of mathematics concerning the properties and relations of points, lines, surfaces, solids, and higher dimensional analogs.

Alkene

Unsaturated hydrocarbons with at least one double bond between carbon atoms, exhibiting properties like addition reactions.

(Z)-2-Chloro-4-Ethylhex-2-Ene

A geometric isomer of an organic compound characterized by a specific arrangement of atoms, including a chloride and ethyl group.