To Implement BMW's New Branding Campaign,the Decision Was Made to Use

question 77

Multiple Choice

To implement BMW's new branding campaign,the decision was made to use short digital films and to create a Web site where consumers could view the films.Which specialized service would have most likely been involved in this campaign?

• A)Sales promotion agencies
• B)Public relations firms
• C)Creative boutiques
• D)Interactive agencies
• E)Direct-response agencies

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