When a Target Audience Already Holds a Favorable Opinion on a Topic

question 6

Multiple Choice

When a target audience already holds a favorable opinion on a topic or issue,a(n) _____ is most effective.

• A)one-sided message
• B)two-sided message
• C)nonverbal appeal
• D)open-ended message
• E)fear appeal

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Definitions:

Foreign Exchange Market

A global marketplace for trading currencies, determining the exchange rate between them.

US Dollars

The official currency of the United States, widely used in international transactions.

International Bond

Any bond sold outside the country of the borrower. There are two types of international bonds: Eurobonds and foreign bonds.

Eurobonds

International bonds that are denominated in a currency not native to the country where it is issued, allowing investors and issuers to access global capital markets.