What Combination of Independent and Dependent Variables of the Persuasion

question 48

Multiple Choice

What combination of independent and dependent variables of the persuasion matrix did The Golf Channel consider when it hired Canadian golfing pro Steve Allen to be its spokesperson in a Canadian advertising campaign and assumed he would be noticed by Canadians who golf and are interested in golf?

• A)Source/yielding
• B)Message/yielding
• C)Channel/attention
• D)Source/attention
• E)Message/retention

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