Marketers Try to Select Spokespeople Whose Traits Will Maximize Their

question 13

Multiple Choice

Marketers try to select spokespeople whose traits will maximize their message influence.According to Herbert Kelman,the three categories of source attributes that should be considered during the selection process are:

• A)power,image,and knowledge.
• B)credibility,attractiveness,and power.
• C)knowledge,fee,and recognizability.
• D)consistency,credibility,and continuity.
• E)credibility,recognizability,and individuality.

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Definitions:

Net Worth

The total value of all assets owned by an individual or entity minus any liabilities or debts, representing the owner's equity in those assets.

Insider Trading

The illegal or legal trading of a public company's stock or other securities by individuals with access to nonpublic information about the company.

Public Announcement

A statement or declaration made to the general public, often by a company or government entity, regarding important information.

Merger

The combination of two or more companies into a single entity, typically involving the absorption of one by the other.