The Use of Celebrities in Commercials Is Generally Based on the Source

question 93

Multiple Choice

The use of celebrities in commercials is generally based on the source characteristics of _____ and represents an attempt to induce persuasion through the ______ process.

• A)expertise;yielding
• B)expertise;identification
• C)power;identification
• D)attractiveness;identification
• E)attractiveness;internalization

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Definitions:

Evoking Pity

Causing others to feel sorrow or compassion, often by presenting a sad or unfortunate situation.

Irrelevant Consideration

A factor or argument introduced into a discussion that has no bearing on the issue at hand.

Verbal Disputes

Arguments or disagreements that arise from differences in the definition or interpretation of words rather than substantive issues.

Meaning of Words

The significance or interpretation of words as understood in a particular language or context.