Marketers Should Draw Definite Conclusions in Their Advertising Messages When

question 22

Multiple Choice

Marketers should draw definite conclusions in their advertising messages when:

• A)the audience is highly educated.
• B)the product or service is highly personal or emotionally involving so that the audience does not have the time to draw a conclusion.
• C)immediate action is an objective,and the audience does not have the time or opportunity to draw a conclusion.
• D)the marketer wants to increase the audiences' involvement in the message.
• E)the message is simple and likely to be easily understood by the audience.