Measuring the Results of a Test-Market Using UPC Scanner Data

question 75

Short Answer

Measuring the results of a test-market using UPC scanner data to measure market share along with cable TV systems that allow different ads to be shown to different customers is called ____________________ test-marketing.

---

Definitions:

Process-Oriented

describes an approach focusing on the execution of tasks and procedures to achieve specific outcomes, emphasizing the importance of how actions are performed.

Synthetic

Pertains to materials or substances that are artificially made rather than naturally occurring.

Smith-Kline Beecham

A former pharmaceutical company that was formed by the merger of SmithKline Beckman and Beecham Group, now part of GlaxoSmithKline.

Production And Operations Management

Oversee the production process by managing people and machinery in converting materials and resources into finished goods and services.