Which of the Following Is a Disadvantage of Test-Marketing

question 51

Multiple Choice

Which of the following is a disadvantage of test-marketing?

• A)cost
• B)time
• C)loss of secrecy
• D)all of the above

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Definitions:

Standard Deviation

A statistical index that signifies the distribution of data points around the mean of a dataset.

Critical Value

The threshold value that a test statistic must exceed to reject the null hypothesis in a statistical test.

Significance Level

The probability of rejecting the null hypothesis in a statistical test when it is in fact true. It is used to determine the threshold of statistical significance.

Population Variances

A measure of the dispersion or spread of a population's values, calculated as the average of the squared differences from the population mean.