All of the Following Are Practical Decisions Regarding the Selection

question 5

Multiple Choice

All of the following are practical decisions regarding the selection of a measurement scale EXCEPT:

• A)Is a ranking,sorting,rating or choice technique best?
• B)Should a single measure of an index measure be used?
• C)How large should the sample size be?
• D)How many scale categories or response positions are needed to accurately measure an attitude?

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Definitions:

Effortful Processing

The active and conscious effort to encode or store information in memory.

Iconic Memory

A type of visual sensory memory that holds an exact copy of what is seen for a very brief period of time, usually under a second.

Serial Position Effect

A phenomenon in memory research indicating that people tend to remember the first and last items in a series better than the middle items.

State-Dependent Memory

The phenomenon where an individual's ability to retrieve information is enhanced when they are in the same state of consciousness as when the memory was encoded.