When a Pharmaceutical Company Uses the Phrase "Ask Your Doctor

question 56

Multiple Choice

When a pharmaceutical company uses the phrase "ask your doctor" in its ads,the company is using a ________ strategy to appeal directly to the public instead of physicians alone.

• A)pulling
• B)public relations
• C)promotion
• D)pushing

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Definitions:

Manual Transmission

A type of gearbox used in vehicles, allowing the driver to manually select and change gear ratios.

Automatic Transmission

A type of vehicle transmission that automatically changes gear ratios as the vehicle moves, freeing the driver from having to shift gears manually.

Operant Conditioning

A method of learning that occurs through rewards and punishments for behavior, through which an individual makes associations between certain behaviors and their consequences.

Table Clearing

The process of removing dishes, utensils, and leftovers from a table after a meal.