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Cycling Inc

question 140

Multiple Choice

Cycling Inc. is a manufacturer of bicycles and sells its bikes to retail outlets that serve the consumer market. Trek bicycles are priced at $900 and over and are typically sold to consumers who are recreational riders or those aspiring to compete in amateur cycling or triathlon events. Trek has enjoyed a steady stream of revenue from its line of road bicycles which are more traditional, multispeed bicycles for those who enjoy long rides on city or rural roads. Sales of road bikes are relatively stable and Trek does little to market the bikes to consumers since they have a dominant share of the market. However, hybrid bikes represent a growing segment as younger consumers prefer the upright riding position of the bikes and they can be utilized for either road or mountain biking. Trek is supporting the hybrid line of bikes with extensive advertising in specialty magazines as well as social media marketing. Trek believes the category of hybrid bikes is growing but their market position is not as strong as other manufacturers, such as Cannondale. Using the Boston Consulting Group's Growth Share Matrix, road bicycles would be categorized as __________ while hybrid bikes would fall into the ___________ category.

Definitions:

ADH Inhibitors

Substances that reduce the effect or production of antidiuretic hormone, leading to increased urine output.

Plasma Clearance

The volume of plasma from which a substance is completely removed per unit time, indicating the efficiency of elimination by the kidneys or other body systems.

Inulin

A type of soluble fiber found in various plants, used as a dietary fiber and sometimes for testing kidney function.

ADH

Antidiuretic Hormone, a hormone that helps regulate water balance in the body by increasing water reabsorption in the kidneys.