A Study That Is Valid and Reliable

question 181

Multiple Choice

A study that is valid and reliable

• A) is called a marketing research study.
• B) measures what it is supposed to measure and produces almost identical results in repeated trials.
• C) is expensive to implement and complete.
• D) measures subtle differences in the population being studied and produces almost identical results in repeated trials.
• E) is difficult to produce without expert researchers.

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Definitions:

Social

Relating to society or its organization; pertaining to activities in which individuals communicate or interact with others.

Utility Computing

A computing model where computing resources are provided as a metered service similar to utilities such as electricity.

On-demand

A service or product that is available for use or download at any time, immediately responding to consumer requirements.

SaaS

Software as a Service is a software distribution model in which applications are hosted by a vendor or service provider and made available to customers over the internet.