Which of the Following Is Not a Characteristic That Should

question 153

Multiple Choice

Which of the following is not a characteristic that should be possessed by a marketing objective?

• A)It should be measurable.
• B)It should be expressed in clear, simple terms.
• C)It should be consistent with both business-unit and corporate strategies.
• D)It should specify a time frame for its accomplishment.
• E)It should be open ended in terms of time.

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Definitions:

Equity Theory

A theory that suggests that employees are motivated by fairness in the workplace and will adjust their input level to match their perception of fair treatment.

Job Inputs

The resources, effort, and time an employee contributes to their work tasks.

Job Outcomes

The results or end-products of one's work, including achievements, performance levels, and contribution to organizational goals.

Direct Experience

Knowledge or skills gained through first-hand involvement or activity, as opposed to information learned through others.