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Honeybees Are Disappearing at an Alarming Rate, and Since They

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Honeybees are disappearing at an alarming rate, and since they pollinate about a third of all the foods we eat, it is an important concern. That's why Ben & Jerry's launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in two days. This example illustrates the positive consequences of


Definitions:

Test Statistic

A value calculated from sample data during a hypothesis test used to decide whether to support or reject the null hypothesis.

Logistic Regression

A statistical method used for predicting a binary outcome from one or more predictor variables, modeling the probability of occurrence of an event.

Lactic Acid

A chemical compound produced in the muscles during intense physical activity and responsible for the sensation of muscle soreness.

Multiple Logistic Regression

A statistical technique used to model the probability of a certain class or event existing such as pass/fail, win/lose, alive/dead, based on multiple independent variables.

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