The Reputation Institute Rates the Social Responsibility of the Largest

question 180

Multiple Choice

The Reputation Institute rates the social responsibility of the largest corporations in the world. They assign a proprietary CSR rating to each company based on surveys of thousands of consumers worldwide. In a recent annual ranking, Microsoft Corporation was ranked #1 for social responsibility. Regarding the ranking, the following is a quote from Microsoft's Senior Director of Citizenship and Public Affairs:
"I think this is really a testament to our employees worldwide and the difference they make in their local communities. While we have a small Citizenship team here at the corporate level, we have Citizenship Leads across the globe and they work daily in collaboration with a wide range of stakeholders on a range of issues important to local communities."
Which of the following terms best describes Microsoft's approach to corporate social responsibility?

• A)Green marketing
• B)Cause-related marketing
• C)Stakeholder orientation
• D)Strategic philanthropy
• E)Consumerism

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Definitions:

Participating Approach

A strategy or methodology that actively involves stakeholders, such as community members or employees, in the decision-making process.

Grieving Patients

Individuals experiencing emotional, physical, and psychological responses to loss, particularly in the context of healthcare.

Denial

A psychological defense mechanism wherein a person refuses to accept reality or facts, often as a means of avoiding a distressing truth.

Acceptance

The process of recognizing and coming to terms with the reality of a situation, often involving emotions or conditions one cannot change.