The Marketing Department at Kroger Is Using Software to Measure

question 132

Multiple Choice

The marketing department at Kroger is using software to measure and interpret the effectiveness of a new promotional campaign it launched on sustainable seafood. It wants to evaluate the return on investment of the campaign and make changes to the campaign if needed. Which tool is Kroger most likely using?

• A)Marketing analytics
• B)Statistical analysis
• C)Databases
• D)Marketing decision support system
• E)Single-source data

---

Definitions:

Fuzzy Trace Theory

A cognitive psychology theory suggesting people encode information into two types of representations: verbatim (exact details) and gist (the essence or meaning).

Problem Solving

The process of identifying solutions to specific issues or obstacles in a logical and systematic manner.

Applying Rules

The process of utilizing predetermined guidelines or procedural methods in various situations or contexts.

Using Analogies

The practice of explaining a concept or idea by comparing it to something else that is more familiar or simpler to understand.