Manuel Was Given the Task of Conducting a Research Project

question 147

Multiple Choice

Manuel was given the task of conducting a research project for his firm and proceeds with the following steps: He asks questions to determine the research topic, conducts a telephone survey, writes a report describing the survey results, and gives that report to his boss. Which step of the marketing research process has Manuel omitted?

• A)Collecting data
• B)Defining and locating problems
• C)Interpreting research
• D)Designing the research project
• E)Reporting research findings

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Definitions:

Actual Performance

The real, observed outcomes or results of an individual's or organization's actions or operations.

Relative Approach

A method of evaluation or analysis that is based on comparisons or relationships between objects, situations, or concepts rather than absolute measures.

Desired Performance

The specific level of output or outcome that an individual or organization aims to achieve.

Actual Performance

The real, observable output or results that an individual or organization achieves, as opposed to expected or planned outcomes.