Which of the Following Statements About Conducting Marketing Research Internationally

question 202

Multiple Choice

Which of the following statements about conducting marketing research internationally is false?

• A) The marketing research process may need to be modified to allow for regional differences.
• B) A detailed search for and analysis of secondary data can help researchers gain a greater understanding of a particular marketing environment and pinpoint issues that must be taken into account in gathering primary research data.
• C) Primary data gathering may have a greater chance of success if the firm employs local researchers who better understand how to approach potential respondents and can do so in their own language.
• D) Specific differences among countries can have a profound influence in data gathering.
• E) Specific differences among countries have no effect on data gathering or the marketing research process.

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Definitions:

Primary Beneficiary

The primary beneficiary is the individual or entity designated to receive the benefits or proceeds of a policy or plan before any others.

Funeral Arrangements

The planning and provisioning for the burial or cremation and memorial services for a deceased person.

Will

A legal document by which a person expresses their wishes as to how their property is to be distributed at death, and names one or more persons to manage the estate.

Trust

A fiduciary relationship in which one party holds property or assets for the benefit of another based on an agreement.