Motives Can Be Used to Segment Markets

question 141

True/False

Motives can be used to segment markets.

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Definitions:

New Technologies

Emerging innovations in science and engineering that offer novel solutions or enhancements to existing processes or products.

Competitive Advantage

An attribute that allows an organization to outperform its competitors, leading to greater sales or margins and/or retaining more customers.

Primary Stakeholders

Individuals or groups directly affected by an organization's operations, including employees, customers, suppliers, and investors.

External Environment

Factors outside an organization that can affect its operation, such as economic, social, technological, and political conditions.