A Business Advantage of the Concentrated Targeting Strategy for Any

question 92

Multiple Choice

A business advantage of the concentrated targeting strategy for any company is that it

• A) requires less market research and information.
• B) requires less intensive analysis of customers' characteristics and needs.
• C) allows a firm to utilize all of its production capacity.
• D) maintains the firm's flexibility in moving into other market segments.
• E) allows a firm to develop a special marketing mix for a single market segment.

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