A Targeting Strategy in Which an Organization Targets a Single

question 171

Multiple Choice

A targeting strategy in which an organization targets a single market segment using one marketing mix is called a(n) ____ strategy.

• A) selective
• B) focused
• C) differentiated
• D) concentrated
• E) undifferentiated

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Definitions:

Incidental Beneficiary

An individual or entity that might receive a benefit from a contract between two other parties, despite not being an intended party of the contract.

Intended Beneficiary

A person for whom a contract is specifically made and who has the right to enforce the contract terms against the parties involved.

Donee Beneficiary

A third party who benefits from a contract between two other parties, especially in the context of gifts or estates.

Gratuitous Assignment

An assignment or transfer of rights or property done voluntarily without receiving any value in return.