The Internet Has Radically Changed the Way Traditional Marketing Used

question 68

Multiple Choice

The Internet has radically changed the way traditional marketing used the marketing mix to attract and retain customers. Now e-marketing strategies require the marketer to reexamine the characteristics of the four components of the marketing mix. With respect to e-marketing, which of the following statements about the four components of the marketing mix is true?

• A) The Internet is not a new distribution channel.
• B) Price is the least flexible component of the marketing mix.
• C) Distribution is the best application for digital media.
• D) Digital media marketing only facilitates price competition.
• E) Most traditional promotions can be enhanced by using digital media.

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Definitions:

Credit Charges

Fees or interest rates applied to the balance of borrowed funds or extended credit.

Consumer Protection

Measures and regulations designed to safeguard buyers of goods and services against fraudulent or unfair practices.

Substantial Liability

Refers to a significant financial or legal obligation that could have a major impact on an individual's or entity's financial health.

Technological Complexity

The degree of difficulty associated with the development, integration, and use of technology, often linked to its innovation and application.