Tia Loves New Electronic Products, but She Also Wants to Make

question 88

Multiple Choice

Tia loves new electronic products, but she also wants to make sure she gets a good value for her money. Therefore, she waits a few months after a product is introduced to see whether all the kinks are worked out. In the meantime, she reads ratings and reviews. She also turns to her friend Jimmy, who is one of the first people to adopt and test out new products. She relies heavily on Jimmy's recommendations. When she is satisfied as to its value, she usually buys the product. Tia most likely fits into which category?

• A)Early adopter
• B)Early majority
• C)Innovator
• D)Late majority
• E)Laggard

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Definitions:

Normative Influence

The influence of other people that leads us to conform in order to be liked and accepted by them.

Idiosyncrasy Credits

A theoretical currency individuals earn by conforming to group norms; these credits give the individual leeway to deviate from norms at later points without facing negative repercussions.

Membership Fee

The amount of money required to join an organization, club, or group.

Sociometric Rankings

Measurement of social relationships, usually through surveys or observations, to determine social preferences, choices, and group structures.