McDonald's Golden Arches Are a Classic Example of a

question 296

Multiple Choice

McDonald's golden arches are a classic example of a

• A) brand.
• B) brand symbol.
• C) brand name.
• D) brand mark.
• E) trademark.

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Definitions:

Independent Variable

In an experiment, the variable that is manipulated or changed to observe its effect on a dependent variable.

Experimental Group

In research, the group of subjects who are exposed to the variable under investigation, as opposed to the control group which is not exposed.

Experimental Factor

An independent variable manipulated by the researcher in an experiment to determine its effect on an outcome.

Independent Variable

The variable in an experiment that is manipulated or changed to observe its effect on the dependent variable.