A Distinguishing Factor Between a Brand Name and a Brand

question 61

Multiple Choice

A distinguishing factor between a brand name and a brand mark is that a brand name

• A) creates customer loyalty.
• B) consists of words.
• C) identifies only one item in the product mix.
• D) is registered with the U.S. Patent and Trademark Office.
• E) implies an organization's name.

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Definitions:

Product Cost

The total expenses incurred to produce a product, including direct materials, direct labor, and manufacturing overhead, used to determine the cost of goods sold.

Advertising Expenses

Costs incurred in promoting a product, service, or company through various media.

Factory Workers

Labor force employed in a factory, responsible for direct and indirect manufacturing tasks.

Manufacturing Equipment

Machinery and tools that are used in the process of producing goods.