If Subway Made an Agreement Allowing Another Company to Use

question 224

Multiple Choice

If Subway made an agreement allowing another company to use its brand name on a new supermarket ready-to-eat sandwich, this would be called

• A) co-branding.
• B) brand extension.
• C) brand licensing.
• D) trademark licensing.
• E) cooperative branding.

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Definitions:

Negotiable Instrument

A document in writing that ensures a certain sum of money will be paid, whether immediately upon request or at a predetermined date, with the document specifying the individual responsible for the payment.

Particular Fund

A specific pool of money that is designated for a particular purpose or investment strategy.

Unconditional Promise

A commitment that is absolute and not subject to any conditions or contingencies.

Payable to Bearer

A designation on a financial instrument (like a check) meaning the person in possession of it can redeem it for its value.