The Goal of Building Client-Based Relationships Is to Satisfy Customers

question 158

True/False

The goal of building client-based relationships is to satisfy customers so well that they become very loyal and would be unlikely to switch to competitors.

Grasp the concept of "crossing the chasm" and its importance in reaching the early majority of customers.

Differentiate between bottom-up and top-down analysis for predicting sales.

Recognize the psychological insights that can be gained from studying proxy products.

Learn the different ways customer segments can be defined, including behavior.

---

Definitions:

Muscle Biopsy

A procedure that involves taking a small sample of muscle tissue for examination to diagnose diseases of the muscle.

Excised

Surgically removed or cut out from a body part.

Examined

The act of inspecting, studying, or investigating someone or something closely and in detail.

Dystrophin

A protein involved in maintaining the strength and integrity of muscle fibers.