Which of the Following Statements About Customer Contact in Services

question 186

Multiple Choice

Which of the following statements about customer contact in services marketing is false?

• A) Service employees are important in creating satisfied customers.
• B) High-contact services are less expensive to deliver because they are typically equipment based.
• C) The main principle of customer contact is that satisfied employees lead to satisfied customers.
• D) Service companies can minimize customer dissatisfaction by changing high-contact services into low-contact services.
• E) Employee training programs are an effective way to ensure good customer contact and reduce problems.

---

Definitions:

Sexual Partners

Individuals with whom one has had a sexual relationship.

Sexual Orientation

An individual's pattern of emotional, romantic, or sexual attraction to others, which can be straight, homosexual, bisexual, etc.

Gender Role

The expectations and norms for men and women's behavior, roles, and activities as established by societal constructs.

Sexual Double Standard

A social belief that judges heterosexual men and women differently for the same sexual behavior, often favoring men.