Bailey Recently Moved to a New City and Is Trying

question 87

Multiple Choice

Bailey recently moved to a new city and is trying to find a new mechanic to do maintenance and repair on her car. She visits several places to judge their overall appearance, cleanliness, and organization and finally chooses a mechanic. Bailey was trying to overcome the ____ aspect of services.

• A)heterogeneity
• B)perishability
• C)customer contact
• D)intangibility
• E)inseparability

---

Definitions:

Secondary Reinforcers

Stimuli that become reinforcing through their association with primary reinforcers, which are inherently rewarding.

Tasty Food

Edible substances that are perceived as having a pleasant flavor profile by the taste receptors.

Discriminative Stimuli

A specific stimulus in the presence of which a particular response is more likely to be reinforced, and in the absence of which a response is not reinforced.

Stimulus Generalization

The process by which a response is elicited by stimuli similar to the original stimulus associated with that response.