Scenario 13.1 Use the Following to Answer the Questions

question 32

Multiple Choice

Scenario 13.1
Use the following to answer the questions.
Kelly Rose, Inc. markets several different brands, under its own Kelly Rose name label, as well as others. Its primary brands, such as Kelly Rose, Kelly & Ko, and KRC, are sold to wholesalers. These brands are then available through retail department stores such as Kohl's and Macy's. The wholesale-based brands division is positioned as customer-focused and cost-efficient. Its premium brands division includes labels such as Saffie Campbell, Martyn Curry, and Costura Moderno. These premium brands are sold through stores that the Kelly Rose company owns.
-Refer to Scenario 13.1. Which of the following is most likely the primary factor Kelly Rose, Inc. used when selecting the marketing channel for its Costura Moderno brand?

• A)Characteristics of the intermediaries
• B)Product attributes
• C)Type of organization
• D)Marketing environmental forces
• E)Competition

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Definitions:

Foreign Power

Typically refers to a country or an entity that has influence, control, or authority outside of its own borders.

Plague

An infectious disease that can cause high mortality rates and have significant impacts on populations, historically and in modern times.

Indigenous Population

People who are the original inhabitants of a region, possessing distinct cultural, linguistic, and historical traditions, before the colonization or formation of a state boundary.

Race

A social construct categorizing humans based on physical characteristics, ancestry, and genetics, often influencing socio-political and economic structures.